Novus TV is a cable TV provider in Metro Vancouver.  Providing  fibre optic Internet, cable TV and digital phone service to residential buildings across the region, Novus also produces its own television and internet programming, and airs them on their community channel, as well as online.  The ongoing social media campaign is designed to get more subscribers translated into viewers for this content, and is comprised of robust Facebook and Twitter feeds, promoting various events around town, and plenty of contests.