Content ‘Curation’ vs. ‘Creation’

Content ‘Curation’ vs. ‘Creation’

There is always a lot of marketing ‘buzz’ about content being ‘king’, and social media managers calling themselves ‘content curators’.   Meanwhile, there is a distinct group who are established as ‘content creators’.  So… what’s the difference?  What makes these...
What Makes A Good Advertisement?

What Makes A Good Advertisement?

What makes a good advertisement?  Does it need to have all the fancy bells and whistles?  Does it need to have the budget size of a motion picture?  There never will be a clear definition of what makes a good ad, however there will always be good and bad...
The 3 Cs of Social Media Management

The 3 Cs of Social Media Management

There is no easy Social Media formula for getting 1000s of avid followers and hundreds of shares and likes per post.  Anyone who tells you otherwise is selling you something other than Social Media Marketing.  The fact is, the only way to organically build a real and...
If You Love Your Clients, Set Them Free

If You Love Your Clients, Set Them Free

As an online service provider and promoter of small businesses, I have always been committed to doing what it takes to provide more choices and freedom for business owners.  As small business owners we’ve all felt we are at the mercy of the ‘less-than-scrupulous’...
Social Video & Video Marketing – The Key to a Great Campaign

Social Video & Video Marketing – The Key to a Great Campaign

When working with clients, we often come across websites that read like an encyclopedia.  These wordy text-laden pages are proven not to work.  The average user only spends 1 minute browsing a webpage.  That only gives them enough time to scan maybe a quarter of the...